by | Feb 25, 2016 | Visual Social Media Marketing
What are the Marketing Benefits of Visual Social Marketing Show, don’t tell! That’s what we hear expert marketers say time and time again, right? The great advancement in technology has made it possible to ACTUALLY show. With the emergence of visual content, online marketing has seen an explosive growth. The internet is jam-packed with visuals. They are used now-a-days to boost engagement, power up communications and add spark to social media. Here are a few benefits that you can reap by marketing your business through visual content… Direct Benefits Increased engagement- Posts with images receive 120-180% higher engagement from fans than posts without images. The best way to make most out of this time is to include compelling visuals on your website, because our brain requires only 1/10th of a second to process visual cues. Accelerated sharing on social networks- The most engaging posts on social media are the ones that include images. Studies have shown that Instagram photos have 1 billion likes a day, whereas 87% content shared on Facebook is mainly photos. Increased credibility and brand awareness- Visuals increase brand awareness and build credibility among prospects. One study showed that 76% of business marketers believe that video-embedded webpages generate high click-through rates. According to another research, 60% of consumers are more likely to take interest in a brand whose images appear in search results.Audience building- Once people start interacting with your brand on social media, they spread the word. They share posts that they find interesting. This brings more people to your business and your audience continues to grow. User retention- One faithful customer is better than...
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